The hype of the New Year gives you wings, doesn’t it? It must be that feeling of starting fresh, canceling out all your shortcomings of last year, starting with a clean slate and yes, this time you will get it right!
But the problem with this is that the hype does eventually wear off and then you hit your desk again! Suddenly nothing has changed… your power to walk on water and move mountains in the new year has left you as reality hits.
Eckhart Tolle in his great Book “The Power Of Now” explains how the future will be a replica of the past if you don’t make the necessary changes inside yourself right now.
And the same applies to your business doesn’t it? If you don’t go and look for the bottle necks, the 2 or 3 things that have hindered your pr

Are you one of the business owners who say ” I’ve tried that, and it didn’t work”.

Here are my next 5 questions:

1) “Did you do a split test, using 3 different headlines with a different reference code for responders?”

2) “Did you try the same ad with 2 different media, to get an idea of the difference in efficiency?”

3) “Did you use 3 different scripts for your staff to gauge which one got the best response, the biggest sales?”

4) “What was the exact number of respondents and how many sales did it generate?”

5) “What was the exact Gross Profit resulting from the campaign?”

The fact is, even if you are smart enough to use a great headline instead of your company name for your advertising, it can still flop!…

Firstly if yo

The natural way of thinking for a business owner is “ Hey I’m here to sell my product or service at the best,
most profitable price possible”. And that’s fair enough, you are not here to give it away! Sales must be profitable
,so compromising your price is going to get you nowhere in the long term.

When you want to grow your clientele however, you always need strategies to “buy” new clients, and of
course there is a huge variety of possibilities to choose from.

Using FREE products or services as a marketing tool is  counter intuitive for business owners. They almost
regard it as a “cop-out”. But once you have experienced the results it can generate and the variety of options it
gives them to turn their customers into loyal

5 Ways to define your USP even if you can’t be as clever as FEDEX

There is a lot of literature around on the best ways to write your catch phrase and make it the main reason why customers should flock to your business.

If you have been to seminars you will have heard examples like, Fedex who created their unbelievable success out of one simple catch phrase “When it absolutely, positively has to be there overnight”.

Other examples like Apple’s “A million songs in your pocket” will have you think you were a mug not to think about something really clever like that for your business.

So here you are, back  from a live seminar where you may even have been grilled on stage in a bid to

There is an emerging trend of newsletters  in your box: the first thing you read is ” If you are having trouble reading this email, view it online”

And then the next thing you see is ‘right click here to download pictures’.

At this stage you still have no idea what it’s all about, because the headline of the letter if any, is hidden down underneath these warnings and instructions. The only thing you know is that it came from a business that you know, and that it’s probably promoting something.

Presumably the purpose of all the graphics involved is to make sure the BRANDING of the company is consistent and professional throughout. It’s also very important that the newsletter has nicely designed graphics to wet the appetite of your