The Number One Reason Why Your Advertising Flops

I keep coming across business owners who are convinced that advertising doesn’t work. They’ve tried newspaper advertising and got no results, they’ve tried direct mail and received no response, they’ve done radio and again…no luck, they’ve distributed hundreds of  flyers  with zero return, some have even tested Adwords and reckon it was a waste of time and money.

So with such an overwhelming amount of evidence we would have to resign ourselves to the scientific fact that advertising doesn’t work, Right?….. WRONG!

Abandon that flawed logic and pause for a moment: The problem with the ads that don’t work is they are missing the only element that could make them successful: The Message. Get your message wrong and you have blown all your chances for your ad to succeed. Even worse, many ads don’t have a message, just a big logo and contact details, sounds familiar?

So what’s the answer?  You simply need to learn the formula that will make your advertising work . You could be just one ad away from starting to make money from your efforts for the first time. Email me eric@breakthroughbusiness.co.nz and request a FREE ad critique, and start getting the results your business deserves.

Tags: business growth, marketing, Marketing Strategy, Point of Difference