Who Is Your Director Of “Wows”?

“In this day and age if you are good you get lousy results, if your are excellent you get good results, and you need to be outstanding if you are aiming for excellent results!” -Tony Robbins- But what if you want outstanding results? Well then you have to be absolutely unique!

And you know what? It’s actually not that difficult to achieve, because when you go the extra mile suddenly you are on your own! The first step is to actually make the time to think about what else you could do to make your customers’ experience absolutely unique and outstanding. In a lot of cases this is all it takes.

Nido Qubein, World renowned business speaker, and director of High Point University in the USA (a well as a myriad of other companies) has made his University famous by appointing a full time director of “Wows”. The result of this is that his university is recognized as being the most desirable place for students to attend and the whole of America. The initiatives that lead to such popularity would not sound ground breaking if considered one by one. Rather, it’s the fact that nobody else took those numerous initiatives that set him apart.  The genius here is simply that he made it a system for which  someone was accountable…Full time!

If as business owners we decided to take 20 minutes a week to think about what our competitors don’t do, and add those ideas one by one as part of our  habits, we would quite quickly reach a level of popularity that no advertising or marketing could ever buy.  Life is too short to do what everyone else does, and the rewards of doing something unique are experienced first hand through the recipient’s appreciation.

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