Why You Cannot Ignore Mobile Marketing For Business

Mobile marketing for business is going through growth spurt, or more appropriately speaking, an explosion.

Compelling Numbers:

  • iOS sales in 2011 alone ( 158M)  have outstripped the total sales of  Mac desktop and laptop devices over the last 28 years (122M), since apple was born.
  • Google has announced that the number of Android devices being activated daily has reached 850,000.
  • It is estimated that within the period between December 2012 and June 2013, the number of smartphone devices including tablets, BUT NOT including cellphones, will reach 1 BILLION
  • Add to the mix that 42% of social media users are already accessing their chosen platforms through their smart mobile device
  • To cap it all,  research suggests that smartphone and tablet users are more likely to respond to calls to action. Smartphones are tipped to generate 71% more click throughs (and tablets 31% more) than users on desktops.

Does that mean your business needs mobile marketing now?

To put it simply, why would you have a website if your visitors are unable to use it on their mobile? And what if your competitors have a mobile optimised website or a mobile app? Immediately you are on the backfoot.

If you believe that your website is an essential part of bringing customers through the door then you owe it to yourself to get a mobile website and a mobile app. It is also noted that tackling mobile marketing will help Search Engine Optimisation for your website.

Down the track, you may also want to look at doing your customer relationship management on mobile, simply because 94% of text messages are still being read. When you compare this with emails loosing readership fast, down  between 4% and 32%, it’s easy to see why mobile marketing is expected replace email marketing in the relatively short term.

If you are doing  advertising through traditional channels just for the sake of brand exposure, you may want to look at your costs and start adding mobile marketing to your marketing mix.

 

 

Tags: , ,

Post a Comment