Your Most Underrated Business Asset
When you look at your balance sheet you have a list of business assets that
you could easily regard as a liability… Come to think about it, does a
computer or a vehicle ever make you money?
Now if you have ever run a very successful marketing strategy, you will
always be able to repeat it and continue to make measurable profits from it.
Such a marketing strategy is a real asset rather than a liability, yet very
few business owners regard marketing strategies as an asset.
Now it is said that most successful companies have narrowed their marketing
plan to a minimum of 5 successful, effective and measurable strategies that
they now have systemized. The return on investment is predictable and constantly
monitored.
The greatest favor you could do to yourself for you new business plan this
financial year is to account for your marketing plan as you biggest asset, and
start measuring the return on that investment day in, day out.
Tags: Business Assets, marketing plan, Marketing ROI, Marketing Strategy